How Markus Enhances Cinema Revenue and Customer Engagement

Markus is not just an upgrade in technology; it represents a holistic reimagining of the customer experience in cinema and entertainment. However, this transformation comes with its own set of challenges.

Overcoming Industry Resistance

A significant hurdle is persuading cinema, restaurant, and event operators to replace their existing ticketing systems, particularly when these systems are functioning adequately. The real challenge for these operators isn't efficiency in ticketing but driving sales, especially in second-tier malls facing reduced foot traffic. Therefore, Markus' value proposition focuses on boosting foot traffic and sales in the mall complex entertainment venues, making it an indispensable tool for revitalizing struggling entertainment environments.

Markus' Value Proposition

Markus offers a platform that enhances operational efficiency while also providing data-driven strategies for continuous improvement and growth. By automating routine tasks such as ticketing, concessions, and food and beverage sales, along with scheduling, advertising, and reporting, Markus streamlines processes to improve efficiency and reduce manual labor. Additionally, advanced data tracking and analysis provide insights that enable optimization and profit maximization.

Maximizing Foot Traffic in Malls with Markus' Digital Signage

Markus, through its Strealer digital signage solutions, transforms every screen in the cinema into a dynamic advertising platform. From digital menu boards showcasing food options to interactive trailers and schedules on lobby displays, every visual element is designed for maximum engagement. Door displays guide patrons seamlessly to their auditoriums, ensuring smooth customer flow and reducing congestion. Strealer also turns every screen into a potential revenue generator through targeted advertising placements.

Seamless Customer Journey: From Ticket Purchase to Luxury Viewing

Markus excels in creating a harmonious customer journey that begins with an intuitive online ticket purchasing system. Patrons can easily select their seats and pre-order food, ensuring a hassle-free arrival experience with fully automated gates that expedite check-in. During the movie, in-seat ordering allows customers to enjoy their favorite snacks without missing any part of the film, delivered straight to their seats. This seamless experience not only enhances customer satisfaction but also drives additional revenue for operators.

Advanced Analytics and Personalized Marketing

Markus leverages advanced analytics to provide cinemas and other entertainment venues with deep insights into customer preferences and behavior. This data enables highly targeted and personalized marketing campaigns, ensuring that each patron receives tailored offers and recommendations. This personalization enhances the overall customer experience and fosters repeat business.

Streamlined Operations and Enhanced Customer Engagement

Markus empowers cinemas, restaurants, and entertainment venues by creating a unified loyalty database that consolidates offers across all businesses, allowing for stronger, more compelling customer offerings. This integration fosters seamless customer engagement and enhances the overall experience. Additionally, Markus' full self-service concepts enable staff to shift their focus from routine tasks to delivering exceptional customer service and enhancing the customer experience, ensuring that every visit is memorable and satisfying.

Sustainable and Environmentally Friendly

Markus embodies a commitment to sustainability with energy-efficient digital signage and automated systems that reduce the cinema’s carbon footprint. By minimizing paper usage through digital tickets and menus, Markus helps cinemas contribute to environmental conservation, appealing to patrons who prioritize sustainability

Embracing the Future with Markus

Markus is set to transform the cinema and entertainment experience. By combining cutting-edge technology, streamlined operations, personalized marketing, and a commitment to sustainability and accessibility, Markus ensures that the future of entertainment is bright, exciting, and inclusive.

Cinemas and entertainment venues that embrace Markus are not just keeping up with the times—they are taking a giant leap forward, redefining what is possible in the industry. The future of entertainment is here, and with Markus, it promises to be an exhilarating journey.

The journey of Deadpool and Wolverine movie in the cinematic universe has been a rollercoaster of success, beloved by fans worldwide. As we eagerly anticipate the release of the latest film in this franchise on July 24, 2024, it's a perfect time to delve into their storied past, analyze their previous performances, and discuss the upcoming film's potential impact.

The Evolution of Deadpool and Wolverine

Wolverine:

Wolverine, portrayed by Hugh Jackman, first graced the big screen in the original "X-Men" movie in 2000. Known for his gruff demeanor and adamantium claws, Wolverine quickly became a fan favorite. His solo films, including "X-Men Origins: Wolverine" (2009) and "The Wolverine" (2013), explored his origins and personal struggles. The critically acclaimed "Logan" (2017) marked a significant shift with its darker, more mature narrative, showcasing an aging Wolverine in a dystopian future.

Deadpool:

Deadpool, brought to life by Ryan Reynolds, made his unconventional debut in "X-Men Origins: Wolverine" but gained massive popularity with his solo film "Deadpool" in 2016. Known for his humor, breaking the fourth wall, and over-the-top violence, Deadpool provided a fresh, irreverent take on superhero movies. "Deadpool 2" (2018) continued the trend, solidifying the character's place in pop culture.

Key Team-Ups and Crossover Potential

Deadpool and Wolverine have a rich history of teaming up in the comics, often combining Wolverine's stoic brutality with Deadpool's chaotic humor. As highlighted in Marvel's official list of their best team-ups, their dynamic is a recipe for both conflict and comedy, making them an irresistible duo for the big screen.

Box Office Performance in Estonia

We at MARKUS_, a specialized software for cinemas and restaurants, looked into the franchise's history and admissions, focusing on its popularity in Estonia. Here's a breakdown of their performance:

• Deadpool: 68,650 tickets sold

• Deadpool 2: 65,946 tickets sold

• Logan: 31,393 tickets sold

• Wolverine: 18,076 tickets sold

• X-Men: Apocalypse: 20,628 tickets sold

• X-Men: Dark Phoenix: 14,762 tickets sold

• X-Men: Days of Future Past: 19,920 tickets sold

The Deadpool films have resonated with Estonian audiences, significantly outperforming the Wolverine-centered movies. This trend suggests that the upcoming film featuring Deadpool and Wolverine will likely draw substantial interest.

The Upcoming Film: A Preview

Scheduled for release on July 24, 2024, the new film promises to be a cinematic event. According to recent articles from The New York Times and Entertainment Weekly, Ryan Reynolds and Hugh Jackman are set to reprise their roles, with the movie poised to blend action, humor, and emotional depth. The film will not only explore the unique dynamic between Deadpool and Wolverine but also introduce new elements and characters from the Marvel Universe.

Estimating the Film’s Performance

Given the historical data and the hype surrounding this release, it is reasonable to estimate that the new Deadpool and Wolverine film could exceed the ticket sales of previous installments. A conservative estimate would place ticket sales in Estonia at around 75,000, potentially reaching higher numbers due to the combined star power and the novelty of their team-up.

Fun Facts About Deadpool and Wolverine

• Deadpool's Fourth Wall: Deadpool is known for breaking the fourth wall, directly addressing the audience, a trait that sets him apart from other characters in the Marvel Universe.

• Wolverine's Height: In the comics, Wolverine is 5'3", much shorter than Hugh Jackman's 6'2" portrayal in the movies.

• Ryan Reynolds' Determination: Ryan Reynolds was instrumental in getting the Deadpool movie made, even leaking test footage to gauge fan interest.

• Wolverine's Real Name: Wolverine's real name is James Howlett, though he is commonly known as Logan.

• Deadpool's Origins: Deadpool first appeared in "The New Mutants" #98 in 1991, created by Rob Liefeld and Fabian Nicieza.

MARKUS_ Cinema Software

Cinemas require real-time updates for showtimes, seat availability, movie details, and reporting. MARKUS_ Cinema Software offers full automation of back-of-house operations for theatrical film distribution. MARKUS_ has a separate system that manages film distribution back-of-house operations, covering everything from booking agreements to reporting and invoicing. In collaboration with the Estonian Theatrical Distribution, a valued customer, the MARKUS_ Film Distribution facilitates comprehensive data integration for films distributed by Estonian Theatrical Distribution.

Conclusion

 The upcoming Deadpool and Wolverine film is set to be a major highlight in the Marvel cinematic landscape. With a rich history, strong fan base, and promising new narrative directions, the film is expected to perform exceptionally well both globally and in Estonia. Stay tuned to Markus for more updates on this exciting release and other cinematic insights.

Check out our detailed analysis of the Despicable Me franchise.

The latest integration between Markus Cinema Software and CleverTap is a game-changer for cinema operators, offering unprecedented insights into customer behavior and preferences. By leveraging the advanced customer engagement analytics tools provided by Cleverap, cinema operators can now tailor their marketing strategies with precision, driving engagement and boosting ticket sales.

What is CleverTap for Cinema Marketing?

CleverTap is a comprehensive customer engagement and retention platform that empowers businesses to create personalized customer experiences. With a suite of features including advanced segmentation, behavioral analytics, and omnichannel engagement, CleverTap helps businesses understand and interact with their audience in meaningful ways. Its robust customer engagement analytics capabilities allow for detailed tracking of user actions, providing valuable customer insights that can inform marketing and product strategies.

Integration Benefits for Cinema Marketing

As a cinema marketing manager, you might want to know how and where end consumers are browsing on your website, which sub-pages they visit, and which are not relevant. For instance, tracking how many users navigate to the top menu bar and select Dolby Atmos can help identify potential customers interested in movies with Dolby Atmos sound. This information allows you to send data-driven targeted cinema marketing campaigns to these users.

Understanding how and where end consumers log in to your cinema website is crucial for mapping user activity and improving customer experience. By tracking login attempts, methods, and successful logins, you can better understand user behavior and strategies accordingly.

Knowing which users have viewed specific movie pages can significantly enhance your cinema marketing efforts. By tracking movie page views, you can tailor your marketing campaigns to target specific audience segments, ensuring that your promotional efforts are as effective as possible.

Special pop-up messages inviting website visitors to sign up for your newsletter can be a great way to increase your subscriber base. Implementing a universal solution that works across different websites including native applications and campaigns allows for consistent and effective communication with your audience.

Creating targeted campaigns for customers interested in specific movies becomes much easier with detailed data on which customers have watched which movie trailers. This information can help you notify them about ticket sales or similar movie premieres, ensuring that your cinema marketing messages are reaching the right people at the right time.

Unlock Limitless Customer Lifetime Value with Markus-CleverTap Integration

The integration of Markus Cinema Software with CleverTap provides cinema operators with the tools to gain deep customer insights into customer behavior and preferences. By tracking user interactions across the website and leveraging these insights for targeted cinema marketing campaigns, cinema operators can enhance customer engagement, drive ticket sales, and improve overall customer satisfaction. 

To unlock limitless customer lifetime value with CleverTap and Markus Cinema Software, please contact us today.

Our team is ready to help you harness the full potential of this powerful integration, transforming your data-driven customer marketing strategies and driving your business forward

In today's fast paced digital landscape, it’s vital for the cinema operators to have cinema software that aligns perfectly with their unique operational needs. Instead of conforming your business model to fit predetermined cinema software, prioritize selecting your ideal business model first and then tailor the cinema software to suit it. This approach not only enhances efficiency but also drives industry-wide transformation.

Enhancing the Cinemagoer Experience

For cinema operators, the goal is to make cinema software virtually invisible to customers. When cinema software seamlessly integrates into the cinemagoer’s experience, it enhances customer satisfaction and encourages repeat visits. The moment a customer has to consciously 'deal with' the cinema software, it signals an area for improvement. Continuous refinement ensures the cinema software remains an unobtrusive yet integral part of the customer experience.

Built for Real Business Impact

Effective cinema software solutions are designed by operators for operators. This insider perspective ensures the tools are practical, impactful, and capable of driving real business results. By focusing on the needs of operators, cinema software can deliver tangible benefits, streamline operations, and enhance overall business performance.

Embracing a Customer-Centric Approach

At Markus, we advocate for a customer-centric approach in our cinema software development. By listening to the needs and feedback of the cinema operators, we can create solutions that not only meet but exceed expectations. This proactive approach fosters a culture of continuous improvement and innovation, ensuring that our cinema software remains at the forefront of the cinema industry.

Supporting Revenue Growth with Seamless Cinema Software

Our commitment at Markus is to adjust our cinema software to meet the unique demands of cinema operations. We understand the importance of supporting revenue growth through seamless, integrated cinema software solutions that enhance the customer experience. Whether it’s ticketing, food and beverage pre-ordering, or loyalty programs, our cinema software is designed to drive satisfaction and repeat business.

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]]>Tailoring Cinema Software for Optimal Business Performance and Customer SatisfactionApollo DigitalTue, 09 Jul 2024 12:08:16 +0000https://heymarkus.com/blog/the-evolution-of-markus-a-journey-through-innovation-and-growth-2024-763c1939c1757106791df6b6a:63c1a7af1b62093e23c060e6:668d16f28a0d4574b03d00e2

Since its inception in 1996, Markus Cinema has been at the forefront of revolutionizing the ticketing and service industry. The journey of Markus is a testament to its commitment to innovation, adaptability, and customer satisfaction.

Let’s take a walk through the significant milestones in Markus’s history and understand how it has shaped the landscape of electronic ticketing and self-service systems.

1996: The Birth of Electronic Ticket Sales

In 1996, Markus introduced its first version of electronic ticket sales software, known as CineTix. This software, running on MS-DOS, was a groundbreaking replacement for manual ticket sales at cinema Kosmos in Estonia. The mastermind behind this innovation was Priidu Paomets, who continues to lead Markus Engineering. This marked the beginning of a new era in the cinema industry, offering a more efficient and reliable way of managing ticket sales.

2001: Windows Generation for Multiplexes

Fast forward to 2001, Markus launched its first MS Windows-based version of the Cinema System. This system debuted at the multiplex theatre Coca-Cola Plaza in Estonia. The new features included full-size customer screens, automatic ticket control gates, and online ticket sales, significantly enhancing the customer experience and operational efficiency.

2004: Second Generation with Loyalty

By 2004, Markus had evolved to introduce its second generation systems, incorporating customer loyalty programs, gift tickets, and online sales features. These innovations were designed to foster customer retention and satisfaction, elements that are still crucial to cinemas around the globe today.

2006: A Scalable Data Model for Global Reach

In 2006, Markus restructured its data model, leveraging modern tools to build a more scalable system. This upgrade allowed Markus to expand its footprint to Finland and deploy an Arabic version for Middle Eastern countries, showcasing its adaptability to different markets and languages.

2016: Cinema Self-Service

A decade later, in 2016, Markus took a significant leap with the launch of its Cinema Self-Service solutions. The first versions of Ticket Sales Kiosk, Concession Kiosk, and the In-seat ordering application, Star.app, were introduced. These innovations provided a more seamless and autonomous customer experience in cinemas, reducing wait times and improving service efficiency.

2018: Markus Restaurant

Markus extended its expertise beyond cinemas with the introduction of Markus Restaurant in 2018. Developed for O’Learys Sports Bars & Restaurants, this version featured self-service tablets at tables, allowing customers to place orders and make payments independently, enhancing the dining experience and operational flow.

2022: Restaurant Self-Service

Continuing its expansion in the restaurant industry, Markus launched the Restaurant Self Service Kiosk and Table Ordering web application, Order.app, in 2022. These tools provided restaurants with robust solutions to manage orders and customer interactions more efficiently.

2023: Expansion of Services

The year 2023 saw Markus diversifying its offerings even further with the introduction of Markus Gift Gard, Markus SSO, Markus Restaurant Website, and Markus Loyalty Portal. These additions were designed to provide comprehensive solutions for customer engagement, loyalty management, and seamless service integration across various platforms.

The history of Markus is a vivid illustration of continuous innovation and commitment to enhancing customer experiences. From its early days of electronic ticket sales to the latest advancements in self-service technology, Markus has consistently pushed the boundaries to meet the evolving needs of the industry. As we look to the future, we at Markus will continue to be a pivotal player in shaping the landscape of service and ticketing solutions worldwide.

As the Despicable Me franchise gears up for the release of its fourth installment, Despicable Me 4, with promising box office projections for the opening weekend, it's an opportune moment to reflect on the series' journey. Launched by Illumination Entertainment, the franchise has evolved into a global sensation.

We at MARKUS_ , a specialized software for cinemas and restaurants, looked into the franchise's history and admissions with a focus on its popularity in Estonia.

Cinemas require real-time updates for showtimes, seat availability, movie details and reporting. MARKUS_ Cinema Software offers full automation of the back-of-house operations for theatrical film distribution. MARKUS_ has a separate system that manages film distribution back-of house operations, everything from booking agreements to reporting and invoicing. In collaboration with the Estonian Theatrical Distribution, a valued customer, the MARKUS_ Film Distribution facilitates comprehensive data integration for films distributed by Estonian Theatrical Distribution.

How cinemagoers of all age became fond of Gru and his Minions

Conceived by Spanish animator Sergio Pablos and reimagined by Illumination Entertainment's Chris Meledandri, Despicable Me debuted in 2010. The franchise includes:

• Despicable Me (2010)

• Despicable Me 2 (2013)

• Minions (2015)

• Despicable Me 3 (2017)

• Minions: The Rise of Gru (2022)

• Despicable Me 4 (2024, July 3)

Despicable Me and the Minions spin-offs have turned out to be one of the most successful animated franchises ever with combined worldwide box-office surpassing $4,6 Billion with two chapters, Minions (2015) and Despicable Me 3 (2013) brining in more than $1 Billion at the global box office.

The question therefore is not whether this is going to be big, the question is: how big?

All eyes across the world will be on the opening weekend results to see whether it will pass Illumination’s last year’s “Billion Dollar Baby” Super Mario Bros. Movie that opened to an explosive $375 Million at the box office.

How Despicable Me Has Performed with Estonian Cinema Visitors

Data gathered from cinemas across Estonia by MARKUS_, a specialized software for cinemas and restaurants, reveals significant admissions for Despicable Me films across Estonian cinemas:

• Despicable Me (2010): 65 687 cinemagoers

• Despicable Me 2 (2013): 97 413 cinemagoers

• Minions (2015): 156 176 cinemagoers

• Despicable Me 3 (2017): 148 807 cinemagoers

• Minions: The Rise of Gru (2022): 148 431 cinemagoers

Minions have become cultural icons, frequently referenced in media. The franchise's success has influenced the animated film genre, setting a new standard for family-friendly entertainment.

Fun Facts

Minions’ Language The Minions speak a language that was created by mixing gibberish with words from many languages, including English, French, Spanish, Italian, and Indonesian. However all English-sounding words are dubbed for every country to make them recognizable.

Box Office Records: "Despicable Me 3" is among the highest-grossing animated films ever. However in Estonia cinemagoers loved Minions more.

Last week, the MARKUS_ team was at the heart of the cinematic action, attending the 33rd edition of CineEurope in Barcelona. As the longest-running European trade show and convention for the cinema industry, CineEurope 2024 brought together leading minds and the latest innovations.

The event was packed with exclusive studio screenings, innovative product presentations, and educational seminars that showcased the future of cinema. Industry giants such as Sony Pictures, Universal, Warner Brothers, Paramount Pictures, Disney, and StudioCanal were in attendance, each presenting their latest offerings. The main sponsor, Coca-Cola, dominated the trade show floor with the largest stand, providing a prime spot for networking and exploring new industry trends.

As the cinema landscape continues to evolve, staying ahead of technological advancements and emerging trends is crucial for MARKUS. Here’s what we learned from this year’s event:

The future of cinema

Oskar Rossar, CEO of Apollo Digital Solutions, emphasized this year’s spotlight on groundbreaking cinema concepts. Rossar highlighted innovations poised to redefine audience engagement with cinema.

“The industry is relentlessly innovating, introducing exciting new experiences such as the private cinema-on-demand concept. The future of cinema involves not only films but also luxury pods and hospitality boxes, catering to the upscale champagne and macaron crowd. Beyond screenings, modern cinema venues are transforming into comprehensive entertainment centers, incorporating amenities like hotels, restaurants, shopping, and even spa services,” explained Rossar.

Discussions at CineEurope revolved around pivotal questions: What’s next for cinema technology? How can we enhance the big-screen experience to deliver unparalleled encounters? These dialogues showcase the industry’s commitment to pushing the boundaries of what a cinema experience can offer.

Elevated experiences

In 2023, the trend continued to affirm that cinema-goers are increasingly drawn to original, well-crafted stories that are optimally marketed and presented on the Big Screen. This shift highlights a growing preference for premium cinematic experiences over the comfort of home viewing.

At this year’s CineEurope, Kadri Kaldma, Business Development Manager at our Estonian partner, Apollo Cinema Baltics, took part in an Executive Roundtable panel. Alongside prominent figures from across Europe and beyond, they delved into crucial insights provided by the latest industry data, discussing the evolving metrics of success in exhibition and distribution.

“Back in 2016, we created a new concept for our market, which was dine-in service in recliner seats. By now, it has already become standard. We have recliner seats located in the back rows of all auditoriums, and guests are able to order food and drinks through a digital tablet to their seats throughout the screenings. This is the kind of premium content that is most loved by our audiences,” shared Kaldma, recounting the story of Apollo Cinema, which has been partnering with the MARKUS_ sales and automation platform since 2014.

Audiences are increasingly willing to spend on premium tickets and experiences. This shift is not just about seeing a film; it’s about embracing a superior cinematic experience that cannot be replicated at home. As the industry adapts, we expect more exhibitors to lean into this trend, enhancing their offerings to meet rising audience expectations.

Unattended retail

With rising operational costs and recruitment challenges, innovative solutions are becoming crucial across retail sectors, including cinemas. Businesses are adapting and evolving, focusing on investments that enhance both customer experience and profitability.

A key topic at CineEurope was the concept of ‘unattended retail.’ This approach aims for seamless, frictionless transactions without direct human interaction. The conference showcased emerging contactless technologies such as smart fridges, micro-markets, and fully automated stores.

These innovations are being implemented in diverse environments, from workplaces and travel hubs to entertainment venues and leisure areas, promising a more efficient and streamlined customer experience.

MARKUS_ showcased its innovative Markus in-seat ordering Star.app at the CineEurope 2024 Tradeshow, demonstrating its full functionality at the LINO SONEGO showroom. This cutting-edge technology allows guests to order food and drinks directly to their seats through a digital tablet, exemplifying the premium service experiences discussed throughout the event.

Digital signage

Modern multiplex theaters are revolutionizing how they engage with movie-goers from the moment they enter. A key element in this transformation is digital signage, creating immersive environments that captivate audiences and drive increased revenues.

The partnership between Strealer and MARKUS_ exemplifies cutting-edge innovation in digital signage. Strealer, under CEO Kustav Rossar’s leadership, brings cost-effective automation solutions that transform every digital display into a dynamic advertising platform. Integrating MARKUS_’ sales and automation platform with Strealer’s system allows for a seamless display of show information, schedules, and product offerings. This not only enhances customer engagement but also maximizes revenue potential with each transaction.

Animation is back

Major studio presentations are always a highlight at CineEurope, and 2024 was no exception. This year, studios teased their line-ups with potential blockbusters set to captivate audiences. Disney is set to thrill with “Deadpool & Wolverine” and “Alien: Romulus.” Universal is reviving beloved franchises with “Bridget Jones: Mad About the Boy” and the much-anticipated Michael Jackson biopic, “Michael.” Warner Brothers is slated to release “Joker: Folie à Deux,” Todd Phillips’ follow-up to his 2019 hit.

While the pandemic shifted the landscape of cinema, particularly for animation, the genre has made a remarkable comeback. Disney’s “Inside Out 2” opened to a staggering $295 million, confirming the audience’s appetite for animated films. Looking ahead, Universal aims to capture this momentum with “Despicable Me 4” in July, aiming to replicate the success of previous Minions adventures.

Paramount is also gearing up to launch three animated titles: “Transformers One,” “Paw Patrol 3,” and the next installment in the Smurfs saga. Disney continues to build anticipation with upcoming releases like “Moana 2” and “Toy Story 5” scheduled for 2026.

Strealer's competitive edge lies in its cost-effective automation solutions for signage and transaction systems, tailored to meet the unique needs of each client. The integration of MARKUS_ sales and automation platform with our digital signage partner Strealer allows us to convert every screen into a dynamic advertising platform.

In the world of cinema and digital signage, few names are as synonymous with innovation as Kustav Rossar, the CEO of Strealer.

Rossar's vision for Strealer was clear from the start: to lead rather than follow. "It all began in 1999 with an introduction to the emerging world of digital video editing at Kosmos cinema," Rossar recalls. This encounter sparked a passion that led Rossar to develop a trailer program for the cinema foyer, laying the foundation for Strealer. "I have essentially lived in the cinema business and served this sector all this time since the '90s," he adds.

Cinemas have evolved from using printed posters to digital screens, increasing the complexity of managing digital content. Strealer addresses this challenge by automating content management, making it manageable with minimal effort, even as the digital landscape grows more complex.

Self-generated content

In 2015, Strealer emerged from the need for cinemas to automate their content displays. Collaboration with Apollo Cinema highlighted the necessity for digital screens to self-generate content. "We began streaming trailers and dynamically pulling movie information, automating the cinema branding process," explains Rossar. This innovative approach has since expanded, supporting businesses in scaling their digital advertising networks efficiently.

Strealer's edge lies in its cost-effective automation solutions for signage and transaction systems. By integrating digital solutions with business needs, Strealer ensures a seamless operation that supports businesses daily without overwhelming them.

With MARKUS_' software integration, you can seamlessly display show information, schedules, and product offerings, enhancing the customer experience, driving engagement, and maximizing revenue potential with each transaction.

Tailoring solutions to each client's unique needs is central to the value proposition of this partnership. "Every client is unique," Rossar points out. Whether it's a single screen for a small business or thousands for a cinema chain, Strealer's platform offers a unified solution for content management across diverse devices.

Solutions from sports bars to conference centers

While Strealer has made significant strides in automating content creation, Rossar sees AI as the next frontier. "AI generates images and all sorts of things, but content must still come from somewhere," he notes, emphasizing the potential for AI to further streamline content production based on existing data.

Strealer's solutions have found applications beyond cinemas, from sports bars to conference centers, showcasing the versatility of their technology. "We've created a system that's flexible and capable of quickly adapting to different business units," Rossar says.

Automated product advertisements

As digital signage continues to evolve, Rossar envisions a future where content automation becomes even more integrated into daily business operations. "Not only menus but all product advertisements will be automated," he predicts. This vision extends to partnerships, like the one with MARKUS_ for the Finnkino display system, which aims to enhance customer experiences across various venues.

As digital landscapes evolve, Strealer's forward-thinking solutions are set to redefine the possibilities of digital signage and content management, making every cinema visit, every conference, and every restaurant experience more engaging and seamless.

Rossar's approach to innovation is clear: "There's not much to take as an example if you always want to be ahead. We try to set an example ourselves."

Finnkino, the largest cinema chain in Finland, is committed to delivering exceptional service to its customers. Its dedication extends beyond just showcasing movies; it includes offering comprehensive food and beverage services, facilitating B2B sales, and more. This holistic approach to entertainment necessitates superior technology and support, roles fulfilled by the MARKUS_ platform.

Since 2006, the MARKUS_ platform has been instrumental in Finnkino's operations, ensuring smooth and efficient management of its various services.

“MARKUS_ has enabled Finnkino to evolve its business,” states Riitta Lehtovuori, System Manager at Finnkino. "Its adaptability and forward-thinking capabilities have supported us to reimagine the cinema experience, ensuring we stay ahead in the entertainment industry."

MARKUS_'s flexible design enables Finnkino to customize its services, meeting the changing preferences of audiences across its 17 locations nationwide.

Lehtovuori explains the transformation before and after MARKUS_: "In 2006 Finnkino used one system for tickets and another for food & beverage sales, and was in search of a system that supported digital strategies. MARKUS_ allowed us to consolidate our operations, enhancing our agility in market response and raising the customer experience."

According to the Finnkino representative, MARKUS_ software covers everything from ticketing and concessions sales to scheduling and advertising.

Enabling innovation and flexibility with MARKUS_

The pivot to MARKUS_ was timely, coinciding with the rising importance of digital sales channels. The implementation, spanning about a year, marked a significant evolution in Finnkino's sales approach and customer engagement.

Highlighting MARKUS_'s impact, Lehtovuori points to its role in enabling innovation and supporting flexibility within Finnkino. The platform's user-friendly nature and adaptability have been crucial for swiftly rolling out new initiatives, from promotional discounts to integrating restaurant features in cinemas.

"I wholeheartedly recommend MARKUS_ to any entertainment operation seeking a robust and flexible sales and management platform. Its extensive capabilities and adaptability are invaluable for any business striving for innovation and excellence," Lehtovuori endorses.

Adapting to evolving customer needs with restaurant features

Finnkino saw a notable extension of Markus's capabilities when they introduced Order & Collect kiosks – a part of MARKUS_’s restaurant features – at their cinemas. "This integration has been swift and seamless, underscoring the system's versatility and our ability to adapt to evolving customer needs," she reflects, showcasing the system's adaptability to new business models.

The partnership with APL Digital Solutions, the creators of MARKUS_, has been essential. This cooperative relationship thrives on idea sharing and a commitment to excellence, fostering a series of successful ventures. "MARKUS_ helps us to be innovative and responsive, and we are able always to think ahead," Lehtovuori concludes.

Finnkino uses MARKUS_ Cinema management software and MARKUS_ Restaurant management software.

Janar Tammeniit, Senior .NET Developer at APL Digital Solutions, has played a crucial role in the development of MARKUS_ software – a solution that seamlessly integrates cinema and restaurant management. He shares his journey from a high school student experimenting with web design to a key player in the cinema technology sector.

Janar's journey into programming began when he created a website for his school. His interest grew when he collaborated with a fellow student, who specialized in designing film posters, to build websites for clients. “This collaborative effort sparked my passion for both design and technical implementation,” says Janar.

The turning point came when an opportunity arose to work on a cinema website. "I traveled to Tallinn to attend meetings and eventually developed the first website for Coca-Cola Plaza, Estonia's first entertainment complex built specifically for cinemas. This project set the stage for my professional journey," Janar reflects on his path.

Catering to both cinema-goers and diners

In 2004, Janar joined MARKUS_ and has been a crucial part of the team ever since. With applications like ticket management, reporting, and profit calculations, MARKUS_' cinema software extends beyond ticket sales. "For over 10 years, we built this entire system with just a core team of software developers, including Priidu Paomets," he says.

Today, this is no longer the case. For instance, there is now a dedicated onboarding team that assists with operations, business integration, migration planning, hardware adaptation, deployment training, and more. The cinema business has evolved significantly, and a similar transformation can be observed in the complexity of the MARKUS_ software.

According to Janar, one of the distinguishing features of Markus software is its modular design, combining cinema and restaurant management. This unique approach sets MARKUS_ apart from its competitors, as it provides a powerful platform for the entertainment industry, catering to both cinema-goers and diners.

Customers prefer self-service kiosks and pre-ordering

The ever-changing landscape of cinema technology presents continuous challenges. The most significant recent change has been the integration of self-service options, a trend accelerated by the COVID-19 pandemic. Customers now prefer to pre-order tickets and reduce in-person interactions.

MARKUS_' worldwide clientele presents a range of challenges, including adapting to diverse accounting systems, tax calculations, and even screen orientation preferences.

Customizations span from creating auditorium seating plans that cater to colorblind individuals to incorporating special features. "While in some countries you can choose a specific seat when buying a ticket, other cinemas in some regions want free seating," notes Janar, underscoring the need for flexibility in addressing unique client requirements.

There have also been interesting challenges, such as when Finland's largest cinema chain, Finnkino, ran various campaigns. "On one occasion, they premiered a James Bond film, and ticket sales started at 00:07 [12:07 am]. We had to manage the influx of users all at once to ensure the system didn't crash, requiring optimization of the website," recounts Janar.

Seamless customer experience

"Since my job is connected to the cinema, I don't feel like going to the movies much after work. However, developing cinema software is fascinating — seeing the innovations in customer service solutions at self-service kiosks or witnessing the evolution of the restaurant business. While others go to bed in the evening, I start updating the entire ticket sales server for Finland at home. A small move but with a significant impact," shares Janar.

"The most exciting aspect of my work is the continuous evolution of technology. I find satisfaction in upgrading legacy code written decades ago to meet modern standards,” says Janar, who remains at the forefront of cinema innovation, ensuring that MARKUS_ software stays ahead of the curve.

As Janar concludes, despite the behind-the-scenes complexity, the end-user experience of MARKUS_ has to remain seamless – from purchasing tickets on a mobile device to enjoying loyalty program benefits and ordering food in the cinema.

Teatru Manoel, Malta’s National Theatre, is one of the oldest working theatres in Europe. It is an exquisite example of Baroque architecture and the best-equipped performing arts venue on Malta. Markus has been efficiently servicing ticket sales for Teatru Manoel since 2011.

Before adopting Markus, Teatru Manoel used other ticketing systems, but Markus distinguished itself by offering a comprehensive data-driven approach. The system's robust reporting capabilities allowed the theatre to gain invaluable insights into customer behavior, enabling a deeper understanding of audience preferences and trends.

Initially, Teatru Manoel raised concerns about long-distance service, but according to Michelle Mangion, Customer Service Senior Executive of Teatru Manoel, those worries proved unfounded. "If we have a problem, I send an email, and very soon it’s solved. It has always been like that. Even if Markus has fewer people, customer service has always been good," says Mangion.

The decision to choose Markus was initially influenced by its competitive pricing. However, what solidified the partnership was the solidity of the product and the trust developed during interactions with the Markus team. The team demonstrated the system's functionality instilling operator confidence in the software whilst highlighting its benefits for this theatre.

The implementation process was swift and efficient. The Markus team visited Malta, providing on-site training for a few days, ensuring the theatre staff fully understood the system's features and functionalities. The seamless transition to Markus underscored its user-friendly design and ease of integration.

The customer service provided by Markus is remarkable and certainly commendable. The support team's responsiveness and efficiency in promptly resolving any concerns have been key factors in the theatre's satisfaction with the product. The stability and reliability of Markus further contribute to its success as the backbone of Teatru Manoel's ticketing operations.

Teatru Manoel uses MARKUS_ Cinema software.

Apollo Kino, the largest cinema chain in the Baltics, has been partnering with the MARKUS_ sales and automation platform since 2014. By integrating digital and self-service technologies, Apollo Kino aims to enhance every aspect of the movie-going experience, including ticketing, concessions, food and beverage sales, scheduling, and advertising.

According to Kadri Kaldma, Baltic Business Development Manager at Apollo Kino, they have always identified themselves as a cinema brand that walks its own path. In February 2016, Apollo Kino took its first steps toward digital metamorphosis. The initial phase involved integrating self-service kiosks alongside traditional cash registers, underpinned by MARKUS_' software. This phase marked the beginning of a strategic shift towards self-sufficiency for customers.

“We knew our idea was ambitious and went against the best judgment of many seasoned industry professionals. We simply wanted to create something fresh and exciting for our cinema visitors,” explained Kaldma, expressing the desire to enhance every aspect of the customer experience.

“After experiencing the initial results of the new service concept, we realized that the self-service approach had great potential. To significantly enhance our customers' sales experience, we needed to embrace a completely new mindset,” shared Kaldma.

Self-service concept

Shortly after implementing the initial self-service features, Apollo Kino began planning significant upgrades. These included developing new software and expanding kiosk screens from 13 inches to a more interactive 22 inches. Furthermore, the company introduced cash payment options to complement its digital payment solutions, along with self-service ticket gates that streamlined the entry process.

These changes necessitated a reimagining of staff roles and facilitated a shift toward a model where traditional cash registers became the exception rather than the norm.

Kaldma explained that the new technological setup inspired a renewed focus on how customers shop in the cinema’s sales area. “We needed to put more effort into the presentation and accessibility of products in the store, as well as into simplifying the payment process with the new technology. Software development was crucial in this regard,” she added.

Increased customer flow

By 2019, Apollo Kino had witnessed a dramatic shift in sales transactions away from traditional cash registers: ticket sales via regular cash registers had dropped from 33% in 2016 to just 3% by 2019, while concession sales through the same means had decreased from 36% to 6% over the same period. These shifts indicated a successful customer adaptation to the new self-service model.

The benefits of these changes were significant. Improved customer flow led to a more comfortable experience with considerably shorter waiting times. Moreover, Apollo Kino was able to expand the product selection and significantly increase labor cost efficiency.

Most notably, these operational efficiencies translated into tangible financial gains: between 2016 and 2019, there was a 17% increase in average value of concession transaction, a 29% increase in average concession sales per admission, and a 37% increase in the revenue earned per working hour.

Introduction of serviceable seats

The journey did not end there. In continued partnership with MARKUS_, Apollo Kino further refined its self-service approach by introducing serviceable seats and giving customers the option to order from built-in tablets or their smartphones.

“We wanted to elevate the cinema experience by giving customers the option to have food and drinks delivered directly to their seats without worrying about whether they had time to visit the cinema store before the screening,” said Kaldma.

This innovation not only improved the customer experience during screenings but also enabled ongoing sales throughout the screening.

The Baltic Business Development Manager at Apollo Kino reflected on the partnership, noting that MARKUS_ has been a great partner in this digital transformation journey. They valued the readiness to collaborate and occasionally lead the innovation, particularly appreciating their ability to create customized solutions.

“Looking ahead, we plan to further enhance the dine-in experience, by streamlining the entire ordering process, making it quicker and more convenient,” Kaldma shared about future cooperation plans.

Supported by MARKUS_' technological solutions, Apollo Kino's journey has not only redefined the cinema experience for customers but also established new benchmarks for operational efficiency and financial performance.

Apollo Kino uses MARKUS_ Cinema management software, MARKUS_Film distribution software, and MARKUS_ Restaurant management software.

The rapid advancement of artificial intelligence (AI) and automation technologies is revolutionizing the retail and entertainment sectors, marking a fundamental shift in how businesses operate and interact with their customers.

Our partner Hansab, the leading Baltic automation services provider, hosted the 360° Retail Solutions 2024 seminar. This event brought together industry leaders and innovators to explore the significant potential and challenges associated with integrating these technologies into traditional business models. Notable speakers, including former Estonian President Kersti Kaljulaid, shared insights through discussions and examples, highlighting the seminar's importance in fostering innovation and growth in the sector.

Panel discussion participant Oskar Rossar, CEO of Apollo Digital, addressed the transformative power of AI. "We have been looking at these robots, such as solutions built on top of ChatGPT, and today we feel that we’d like to start experimenting by inputting our data to get information about ourselves, our business, and our data model. It isn't only about automation; it's about unlocking a deeper understanding of the operational, customer, and strategic sides of a business, leading to more informed, impactful decisions,” said Rossar.

The shift towards AI-driven analytics represents a significant evolution in how businesses approach data. By analyzing patterns, preferences, and behaviors, companies can tailor their offerings more precisely to meet customer needs, enhance operational efficiency, and identify new market opportunities.

Transforming industries with automation

The impact of automation covers various aspects of business, from enhancing customer experiences to redefining operational efficiencies.

An innovative example shared during the seminar was the integration of phone systems within cinema seats by Markus Cinema software, enabling customers to order refreshments directly from their seats. This not only improved the customer experience but also significantly increased revenue streams, showcasing the direct benefits of thoughtful automation.

However, as Janno Kallikorm, CEO of Hansab Group, pointed out, "We don't discuss whether to digitalize or automate, but how extensively, when, and how we do it." This highlights a critical aspect of automation - its implementation must be strategic, considering both the potential benefits and the readiness of the business to adapt to these changes. Automation is not a one-size-fits-all solution but a tool that, when applied thoughtfully, can well enhance business operations and customer satisfaction.

The human element in the Age of Technology

While the benefits of AI and automation are clear, the seminar discussions also emphasized the value of human interaction. Rossar noted that artificial intelligence does not replace personal interaction. "It can make this interaction faster, but currently, it does not replace it, and I hope it will not start to do so," he said. There’s a thin line between leveraging technology for efficiency and maintaining the personal touch that customers value.

Technology can enhance service delivery by automating routine tasks, freeing staff to focus on areas where human interaction is most impactful. The challenge for businesses is to integrate technology to complement and enhance human service, not replace it.

Digital solutions and automation as a way for the effectiveness

Digital transformation encompasses a range of initiatives to leverage technology to improve business outcomes.

The seminar highlighted several examples of digital transformation in action, such as the shift to electronic price tags in Euronics, which not only streamlines pricing management but also contributes to environmental sustainability by reducing paper use. "The introduction of electronic price tags eliminated the need for manual price updates, saving us not just labor costs but also contributing to our sustainability goals," shared Kaidi Kelt, Head of Retail at Euronics Estonia.

Traditional methods in marketing are giving way to more interactive, engaging, and personalized approaches. Rossar's mention of replacing physical posters with digital displays in cinemas is a great example of how businesses are leveraging technology to capture customer attention and use automation to cut costs at the same time.

The journey toward full automation and digital transformation is fraught with challenges, from cybersecurity concerns to ensuring the sustainability of operations. "Security is a matter that needs to be dealt with from morning until the evening," marked the CEO of Apollo Digital.

As businesses adapt to these changes, the insights and examples shared during the 360° Retail Solutions 2024 seminar will undoubtedly serve as valuable guidance.

Markus's cinema software tracks the journey of film distribution in real time

On March 10, 2024, in Los Angeles, the 96th Academy Awards, also known as the Oscars, were handed out. This grand event not only highlighted the extraordinary talents within the film industry but also set the stage for global cinema distribution, including Estonia.

Cinemas require real-time updates for showtimes, seat availability, and movie details. Markus’s cinema software offers full automation of the back-of-house operations for theatrical film distribution. We have a separate system that manages when a film starts production, the dates it should be released in cinemas, and how long it will be shown.

In collaboration with the Estonian Film Institute (EFI), a valued customer, the Markus Film Manager facilitates comprehensive data integration for films distributed in Estonia.

The biggest winner of the evening was Christopher Nolan's "Oppenheimer" with seven awards. "Poor Things" received four awards, while "The Interest Zone" was decorated with two Oscars. Although "The Zone of Interest" will only reach Estonian cinemas at the end of March, other winning films such as "Oppenheimer" (more than 107,000 viewers since July 2023) and "Poor Things" (nearly 25,000 viewers since January 2024) have already set cinema records in the Estonian market.

The full list of Oscars 2024 winners with Estonian cinemas release dates and audience information:

• Best picture: "Oppenheimer": release date 21.07.2023 - 107,488 cinemagoers

• Best director: Christopher Nolan, "Oppenheimer": release date 21.07.2023 - 107,488 cinemagoers

• Best actress: Emma Stone, "Poor Things": release date 12.01.2024 - 24,165 cinemagoers

• Best actor: Cillian Murphy, "Oppenheimer": release date 21.07.2023 - 107,488 cinemagoers

• Best supporting actress: Da'Vine Joy Randolph, "The Holdovers": release date 26.01.2024 - 5,740 cinemagoers

• Best supporting actor: Robert Downey Jr., "Oppenheimer": release date 21.07.2023 - 107,488 cinemagoers

• Best original screenplay: Justine Triet and Arthur Harari, "Anatomy of a Fall": release date 15.03.2024

• Best adapted screenplay: Cord Jefferson, "American Fiction": has not been distributed in Estonian cinemas

• Best animated feature: "The Boy and the Heron": release date 22.12.2023 - 9,666 cinemagoers

• Best animated short: "War is Over! Inspired by the Music of John Lennon and Yoko Ono": has not been distributed in Estonian cinemas

• Best international feature: "The Zone of Interest" (United Kingdom): release date 29.03.2024

• Best documentary feature: "20 Days in Mariupol": has not been distributed in Estonian cinemas

• Best documentary short: "The Last Repair Shop": has not been distributed in Estonian cinemas

• Best live action short: "The Wonderful Story of Henry Sugar": has not been distributed in Estonian cinemas

• Best score: Ludwig Göransson, "Oppenheimer": release date 21.07.2023 - 107,488 cinemagoers

• Best original song: Billie Eilish and Finneas O'Connell, "What Was I Made For?" from "Barbie": release date 21.07.2023 - 150,478 cinemagoers

• Best sound: Tarn Willers and Johnnie Burn, "The Zone of Interest": release date 29.03.2024

• Best production design: James Price, Shona Heath and Zsuzsa Mihalek, "Poor Things": release date 12.01.2024 - 24,165 cinemagoers

• Best cinematography: Hoyte van Hoytema, "Oppenheimer": release date 21.07.2023 - 107,488 cinemagoers

• Best makeup and hairstyling: Nadia Stacey, Mark Coulier and Josh Weston, "Poor Things": release date 12.01.2024 - 24,165 cinemagoers

• Best costume design: Holly Waddington, "Poor Things": release date 12.01.2024 - 24,165 cinemagoers

• Best editing: Jennifer Lame, "Oppenheimer": release date 21.07.2023 - 107,488 cinemagoers

Sea Magic Recreational Services, an aquatic entertainment company known to the public as Dubai Dolphinarium, has been using Markus for its seamless ticketing and operational dynamics since 2014.

Before welcoming Markus into the sea-themed wonderland, the Dubai Dolphinarium relied on an offline booking and ticketing system. Online bookings were manually processed, and promotional offers required hands-on attention. Despite its charm, the old-fashioned approach needed an upgrade to meet the demands of modern efficiency.

The search for a suitable solution led online, where Markus’s system was found. “What sold us on Markus was its impressive tracking of sales data, offering a comprehensive solution for our business growth and operational optimisation,” says Gabriel Afrim, General Manager at Sea Magic Recreational Services.

The goal was to simplify operations, integrate online and in-person sales, and eliminate manual processes. Markus presented itself as the perfect solution, promising real-time tracking, reduced errors, and insightful sales data analytics.

More efficient accounting and reporting

Concerns arose about integrating Markus with the existing accounting infrastructure, but a workaround was found quickly—a simplified report for manual entry.

Sea Magic Recreational Services’ journey with Markus began in November 2014, undergoing a month of adjustment before fully realising its potential. Now, nearly a decade later, Markus has seamlessly evolved with their business needs, offering invaluable insights through advanced reporting.

According to Afrim, ticketing with Markus has transformed into a delightful experience, thanks to its intuitive interface and streamlined recordkeeping. “Sea Magic Recreational Services accounting records and reports have become simpler and more efficient, elevating sales analytics capabilities,” adds Afrim.

Selling tickets smarter, not harder

Sea Magic Recreational Services General Manager says that Markus exceeded their expectations, marking a new era for Sea Magic. It streamlined ticket sales, made reporting a breeze, and allowed for selling tickets smarter, not harder. Its clever design transformed a tedious task into a joyful one.

With Markus's assistance, Sea Magic has been able to continually evolve its offerings. It has significantly impacted business operations, providing a smooth booking experience and expanding options for partners.

Gone are the days when a movie night at the cinema was just about popcorn and soft drinks. In the post-pandemic world, the trend of ordering from self-service kiosks and smart device-equipped star seats with table service has become the new norm.

The Estonian movie-going experience has evolved remarkably over the years. Data gathered from 11 cinemas across Estonia by Markus, a specialized software for cinemas and restaurants, reveals intriguing trends in cinema snack preferences in 2023.

One of the distinguishing features of Markus software is its modular design, combining cinema and restaurant management. This unique approach sets Markus apart from its competitors, as it provides a powerful platform for the entertainment industry, catering to both cinema-goers and diners.

Let's dive into the top 10 snacks that have captivated the taste buds of movie-goers, besides the classic popcorn!

Top 10 popular cinema snacks in Estonia in 2023:

• Nachos - a favorite choice, whether in salty or cheese flavors, but always served with a variety of dips

• Frozen drinks - the most popular beverage choice in Estonian cinemas

• Ice cream - soft vanilla ice cream is a hit, with the most popular serving size being 230g

• Salty nuts - the top spot goes to sour cream and onion-flavored nuts, followed closely by onion-flavored peanuts

• Spring rolls - among appetizers, spring rolls with shrimp emerged as the top choice

• Ice cream cocktails - the most popular being the "Frozen" ice cream cocktail, inspired by the 2019 movie, closely followed by Pink Panther, Shrek's Favourite, and Barbie in popularity

• Sushi - the most sought-after variety is cucumber hosomaki, which is preferred by both vegans and meat-eaters

• Pancakes - a favorite among children, especially during the pancake morning special screening taking place every Sunday

• Chicken wings - the top choice is crispy chicken wings, with spicy Buffalo wings as a close second

• Mozzarella cheese sticks - a hit in the snacks category of the cinema menu

Forget the usual holiday films for a second – we've got a cool list of movies that'll spice up your festive season. From action-packed to heartwarming, there's something for every mood. Enjoy a cinematic holiday experience curated by the experts at Markus.

Top Gun (1986)

Remember 'Top Gun'? It's the movie with those fast jets and amazing flying stunts. Watching it is like jumping into a world where pilots are rock stars of the sky. It's old but gold!

Top Gun: Maverick (2022)

Then there's 'Maverick', the new 'Top Gun'. It takes you back to 1986 but keeps things fresh. The stunts? Just wow. If you liked the first one, you'll love this.

Legends of the Fall (1994)

Now for a change of pace. 'Legends of the Fall' isn't about action; it's about family, love, and some drama. It's a great film to watch when you're feeling a bit sentimental.

Mary Poppins (1964)

Need some magic? 'Mary Poppins' is perfect. It's fun, it's sweet, and it's got songs you'll want to sing along to. A great pick for when the whole family is around.

The Grinch (2018)

It's not Christmas without 'The Grinch', right? This one's all about the Christmas spirit – and how even the grumpiest among us can find joy in the holidays.

Air (2023)

Surprise pick! 'Air' is a movie about the legendary Air Jordans, but it's super cool. It shows how you can make a great film out of anything. Check it out on IMDb here.

Point Break (1991)

Craving some thrills? 'Point Break' is your go-to. It's about surfing, heists, and has loads of action. A fantastic choice if you want something fast-paced.

The Matrix (1999)

Last but not least, 'The Matrix'. It's a sci-fi legend. If you're up for something mind-bending and super cool, this is the one to watch.

So there you have it – a bunch of awesome movies to watch this Christmas. They've got everything: action, magic, laughs, and a bit of heart. Grab your popcorn, find your spot on the couch, and enjoy these gems. Happy watching!

Sambíó is the largest cinema chain in Iceland, providing entertainment through a network of theaters. There are five Sambíó cinemas; the first one opened already back in 1941.

The quest for a seamless and consolidated solution

Before implementing Markus, Sambíó operated with three different sales systems: one for concessions, one for ticket sales, and one for online transactions. Sambíó sought to integrate their existing sales systems and simplify their operations, aiming for a seamless and consolidated solution.

So in 2009, Sambíó’s IT Manager, Hordur Valgardsson, discovered Markus through search engines while looking for a comprehensive sales system for their cinema chain. Markus stood out due to its commitment to providing excellent service and a robust sales system tailored for the cinema industry.

The implementation began in 2009 and was completed over a few months, involving a step-by-step process. Naturally, there were concerns about the smooth implementation of a new system without disruptions. “However, Markus addressed these concerns through a phased implementation approach,” says Valgardsson.

Simplified operations. Streamlined and efficient sales processes

According to Valgardsson, Markus has enabled them to simplify their operations significantly, leading to more streamlined and efficient sales processes. “The size and extent of the Markus system surpassed our initial expectations, showcasing its comprehensive capabilities. Markus software has become the primary solution for all sales-related activities, significantly impacting and improving our overall sales operations.”

Support with onboarding

Beyond the system itself, Valgardsson highlights the support from the Markus team. “The excellent service provided by the Markus team exceeded our expectations, offering unparalleled support and flexibility in their system.”

Valgardsson sums it up: "The main reasons for recommending Markus include its user-friendly system, flexibility, and the exceptional support provided by their team.” For those considering Markus, Valgardsson states, "I would highlight the remarkable support from the Markus team, the flexibility of the system, and the absence of gimmicky sales pitches, emphasizing their commitment to providing accurate and helpful information."

Book a demo if you would like us to demonstrate how MARKUS can help your business thrive!

In the world of cinema technology, one individual stands out as the "technical father" orchestrating the seamless integration of various components to create a holistic cinematic experience for the Nordic markets. As the Lead Software Architect at APL Digital Solutions, a software company specialising in sales solutions for the entertainment industry, Priidu is the mastermind behind Markus, a key product that caters to small independent theatres and big chains like Finnkino.

Priidu's journey began in 1994 when he teamed up with Oskar Rossar, current CEO of APL Digital Solutions, to assist with computerising ticket sales for Estonia's first proper cinema, Kosmos. This partnership has endured for over two decades, with Priidu's focus evolving from cinemas to restaurants and other types of entertainment. He ensures that Markus remains flexible and capable, serving both small independent theatres and major chains as well as other types of businesses.

Markus stands out for its adaptability, seamlessly handling the needs of small theatres with just one or two screens and scaling up to accommodate giants like Finnkino with 17 theatres and 119 screens. This flexibility extends beyond ticketing, integrating with other aspects of the entertainment business, such as concession sales and restaurant services. Priidu emphasises the importance of not limiting capabilities, ensuring that all clients receive the same capabilities, features, and quality service regardless of size.

Adapting to a changing technological landscape

Over the years, cinema technology has become smoother and more user-friendly, and Markus's sales and management platform has been constantly evolving. Priidu discusses advancements such as dual screens for ticket sales, allowing customers and staff to view relevant information simultaneously. The evolution has been driven by a collaborative effort with Oskar, and other key team members aligning software development with the changing needs and concepts in the cinema industry.

Reflecting on challenges, Priidu shares the early struggles of slow ticket sales, emphasising the need to understand the intricacies of the business as well as the technology stack. Today's challenges revolve around enhancing interaction and collaboration between business units while maintaining manageability and user-friendliness. One example of this is supporting unified cross-country and cross-business customer loyalty benefits.

Global ventures and cultural nuances

Markus operates globally, encountering diverse cultures and unique business scenarios. Cloud services like Microsoft Azure have played a crucial role in overcoming geographical barriers, especially in cases where local businesses do not have their own technical infrastructure.

Priidu emphasises the ongoing process of making the system more flexible and powerful, yet easy to use. It requires balancing the needs of both small and large clients while maintaining the overall cohesiveness of the entire system.

Beyond software: cinema innovations

Looking ahead, Markus plans to further innovate the product sales capabilities, modernizing the ticket sales experience and optimising existing systems for better manageability and reach across various platforms. The company also manages film distribution logistics, keeping track of upcoming releases and coordinating with different studios.

As Priidu concludes, the relationships built with cinemas feel like a family. Markus's collaborative spirit and adaptability have shaped the company's success and contributed to the seamless functioning of cinemas worldwide. Priidu's journey from the early days of cinema technology to navigating global challenges showcases Markus's integral role in the evolving entertainment technology landscape.